Misleading CBS News report omits critical material facts about ASPCA and misguides viewers about how nonprofit organizations maximize impact for donors.

ASPCA is the oldest humane society to be established in North America. Every year, they help hundreds of thousands of animals. Investments in fundraising have allowed them to help many more animals. A 2021 CBS News report insinuated that big fundraising investments minimize ASPCA's ability to fund local “SPCA” organizations, implying that this is a breach of donor trust. But ASPCA is not legally related to local independent SPCA organizations and was never chartered to fund them. CBS News reported none of ASPCA’s self-funded project results, leaving donors to wonder if ASPCA does any real work to help animals with the millions it raises every year. It did no cost-benefit analysis on ASPCA’s fundraising investments. Our donor advisory on the reporting sets the record straight.